Lunar New Year Campaign – Estro Luxury Designer Outlet, Sydney – FESCH.TV

Lunar New Year Campaign – Estro Luxury Designer Outlet, Sydney & FESCH.TV:

• Company & Location:
Estro Luxury Designer Outlets, Sydney, Australia

• Objective:
To create a captivating video for the Lunar New Year ‘Red Enveloped Sale’ campaign, enhancing the shopping experience and boosting engagement across various channels.

• Audience:
Targeting Estro’s clientele and potential luxury shoppers in Sydney, the campaign was tailored to resonate with a discerning audience, celebrating the festive Lunar New Year season.

• Tools:
After Effects, Illustrator and Photoshop.

• Approach/Strategy:
The video was designed to be adaptable, finding its place in diverse platforms such as Facebook ads, in-store LED screens, email marketing, and WeChat, ensuring a consistent brand presence.

• My Role:
As the lead designer, I was entrusted with transforming the stakeholders‘ briefs into compelling visual assets for the campaign. I handled the design of the key visual and the motion graphics, ensuring every element aligned with the campaign’s objectives. Collaborating closely with the marketing team, I played a vital role in developing the campaign from its inception to its successful implementation.

• Outcome:
The campaign achieved its goal of engaging luxury shoppers and boosting the brand’s visibility, with the video becoming the central visual element of the ‘Red Enveloped Sale’ campaign.

After Effects,Design,Motion Graphics,Marketing,Fashion