Have Your Way with the OTAs: Finding Your Happily-Ever-After

FESCH.TV INFORMIERT:

Originally presented in 2019, this session has been revamped to bring you the latest tips and tricks to have a fairytale relationship with your OTA partners.

Two words: relationship goals. Learn how to best work with your different online travel agencies to optimize your revenue and marketing objectives. We’re sharing tips and tricks from lodging professionals and marketing partners who have found their happily-ever-after.

Key takeaways for attendees:
– Strategies on how to put your business in the driver’s seat in your relationship with the OTAs
– Managing your OTA inventory to improve your direct bookings
– Ways to use their tools and requirements to get more exposure to a wider shopping audience
– Why guests are not finding you direct
– How to measure the results of your efforts