Gini – Redefining the holiday search experience (IAA Entry)

FESCH.TV INFORMIERT:

This is a concept developed by the agency to address a fundamental problem in the travel industry: the holiday search experience isn’t fit for purpose.

We go on holiday to change how we feel, but we book our getaways based on destination names, endless choice and how other people experience places. It’s often confusing, frustrating and tedious.

How could we possibly know if our holiday choices will deliver on our expectations, when the search experience doesn’t allow us to express what we’re looking for?

We asked ourselves… how else could bookings happen?

And how could technology be used to reimagine this experience?

This is Gini.