Y-3 | F/W ’20 – FESCH.TV

FESCH.TV INFORMIERT:

For the Fall/Winter Season, Y-3 needed a heavy social presence, which meant loads of content.
This was a key challenge when creating bite-sized content for a brand who’s story is about fit, technology, street style heritage, craft, and lifestyle – in equal parts. The solution: a wash of Y-3 content, from lovingly crafted product details, to model stories, to reverent sneaker shots – each piece focused on just a part of the overall brand story, all of them tied together by a singular “Y-3 Aesthetic”. The overall impression…a Y-3 audience hyped for the next drop.