Why a Travel Therapy Story achieved media reach of 285 million in one month.

FESCH.TV INFORMIERT:

A discussion about why a story about academic research on travel therapy achieved a global media reach of 285 million in one month. Speakers in order of appearance: Leslie Falkiner-Rose, ABDC Communications; Dr Jun Wen, Edith Cowan University (ECU) Business School lecturer in tourism and the research project co-ordinator; and Sam Jeremic from ECU’s Communications team. The Zoom discussion is part of the Australian Business Deans Council’s efforts to improve how academics communicate their research, relevance and expertise.