[Webinar] Exclusivity vs Accessibility ~ 5 top marketing trends for luxury retail brands

FESCH.TV INFORMIERT:

Luxury retail brands felt the pain of the pandemic, as more consumers turned to essential spending rather than big-ticket items. From luxury travel to luxury beauty and luxury motors, these brands needed to find their customer online more than ever.

Today, standing digitally accelerated, luxury retailers are using technology to drive greater value into their brand and customer experiences. But they’re also looking for fresh ways to gain a competitive advantage; faced with the democratization of their category (caused by inflated competition), a broadening of the market (no longer saved for the super-rich, but accessible to all), and the need to do better marketing online with less time, less money and more channels than ever.

Joined by our experts, Dr. Martina Olbert, Louis Westphalen of Breitling, Yves Le Breton and Omar DaCosta-Shahid, the webinar will look into five top trends:

� The democratization of luxury in a digitally accelerated world
�️ The ‘cultural consumerism’ that’s making luxury more accessible to the global masses as well as minority markets
⌚ The impact of new technology including Blockchain
� The digital lifecycle of today’s modern customer (driven by e-commerce)
� Building efficiency into brands’ internal marketing operations

Join host Chris Woodward, Group Managing Director of OLIVER – the only company in the world that exclusively designs, builds and runs in-house agencies and marketing ecosystems for brands – as he dives into the top five trends for the luxury market today.