Watching You

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Society’s current obsession with social media and growing concerns about privacy and security are coded into this short video project by visual artist Yeo Kaa. As the Internet and social media have grown exponentially in recent times, the dilemma between accessibility and circulation of information and safety issues surrounding it have also started to be realized more and more, at times causing quite a stir between IT giants and the larger public.
The clip flashes a quick sequence of a girl lounging on a couch as if posing for a snapshot, then suddenly gets startled upon checking her smartphone. This animated picture featuring the artist’s visual signature of bright colors and cartoon-inspired figuration suggests how social media and Internet technology transform users simultaneously into an observing subject and an object of surveillance. On the one hand, these media have enabled individuals to instantly access a vast amount of data and pry into loads of personal information for their own ends and satisfaction. On the other, it has become widely known by now that one’s online activities and digital footprints are also being monitored by platforms, which in fact have become priced commodities in the digital age of capitalism. Such duality of role consumers play in the matrix of cyberspace runs on a loop in this video, and we are reminded of it in a larger-than-life fashion as it gets beamed from a billboard along a bustling thoroughfare. But just like the frenetic feed of data we encounter in social media, this seconds-long sight of a giant frame becomes just a passing, fleeting experience amid other flashy road advertisements. We remain enthralled by their spectacles, unaware that we are also being watched.







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