United Airlines x PGA

FESCH.TV INFORMIERT:

Golf is Ours.

New DP Work for United Airlines x PGA Golf. 

When I got the call to DP this project, I didn’t hesitate to say yes. Telling Black stories with the nuance they deserve is why I do what I do. This ad aired live during PGA Golf’s US Open over the weekend. A huge thank you to Director Lauren Crew for bringing me on this project. Another huge thank you to the crew over at 72 and Sunny, and the entire Maryland unit for their support on this one.  Shot on RED w/ Leica R primes.
#GolfisOurs #JUSTDIDIT��
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United is proud to fly the next generation of golfers. We’re partnering with the PGA TOUR® to help break barriers for golf teams at Historically Black Colleges and Universities by providing travel grants to 51 schools. Because golf is all of us.
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Credits

CLIENT: UNITED AIRLINES
AGENCY: 72ANDSUNNY
Chief Creative Officer / Partner: Matt Murphy
Executive Creative Director: Lauren Smith
Creative Director: Tahirah Edwards Byfield
Writer: Scott Pierce
Art Director: Mikaela Dapremont
Group Brand Director: Emily Connelly
Brand Director: Travis Cross
Senior Brand Manager: Erika Sidney
Director of PAL: Charissa Kinney
PAL Director: Elsa Mitsoglou
Senior PAL Manager: Ashley Broughman
Head of Production: Kate Morrison
Executive Producer: Andy Rosenthal
Senior Film Producer: Max Belin
Junior Film Producer: Carina Reimers

PRODUCTION:
Production Company: Source Productions
Director: Lauren Crew
Cinematographer: Justin Lamar
Executive Producer: Brandessa Hale
Owner/Agent (Bouverat Collective): Jigisha Bouverat

Maryland Unit:
Production Company: Storyfarm
Executive Producer/Partner: Dan Gerlach
Producer: Tia Goodson
Producer’s Asst.: Natalie Thomas
1st AC: Alex Guckert
Camera Asst.: Nuari Williams
Gaffer: Beau Kershaw
Key Grip: Carl Hamilton
Sound Mixer: Chad Mellenick
DIT: John Vallon
HMU: Toni Yvette
Covid Compliance: Kelly Vandergrift

EDITORIAL / POST PRODUCTION: RAVEN POST
Editor/Director of Post Production: Cudjo Collins
Asst. Editor: Robert Bailey Jr.
Color: Elliott Powell
SD/Mix: Lime Studios
Music: Trumpet Records