TWOBOP KETTANG – FESCH.TV

FESCH.TV INFORMIERT:

Pioneering streetwear brand TWOBOP is reintroducing itself with a fresh identity and product offering for a new era. Marking this significant moment in its maturity and growth, the brand is venturing into a territory never explored before – jewellery. Designed in the style of heirlooms, it’s a fitting tribute to founder Anthony Smith passing the baton to the custodians he’s selected to lead its next era, Mario Ogle and Eden Toohey-Ogle.

Mario and Eden aim to stay true to the brand’s innovative, community-driven approach – founded in 2004 in Cape Town, South Africa – and build on Anthony’s foundations, while taking TWOBOP in new directions too.

“Anthony is still an integral part of the company and helps glue the past to the present with his wealth of knowledge and established relationships”, Creative Director Mario says, noting that Eden will head the Brand Strategy.

The release of the TWOBOP unisex kettang (chain) – a cuban miami chain in a choice of high-quality 9-carat gold or 925 sterling silver and featuring the lookalike 1989-issued South African 20c coin still in circulation today – nods to the brand’s arcade game origins, with a timeless design that honours the coming-of-age traditions of its loyal community.

“The kettang represents how it all started for TWOBOP. It symbolises “access” into a new reality. This is a full circle moment (pun intended)”, Mario says. “For the relaunch I thought to go back to the beginning where it all started, the 20c coin, and what better way than to materialise it into jewellery. Jewellery is such a weighty part of our culture. Jewellery for us speaks into a coming of age; a rite of passage; adulthood. Beyond being a status or fashion statement, we wear our jewellery to show who we represent and what we represent – against narrow stereotypes and outside opinions, and centring our own voices and traditions. The kettang represents an opportunity to make a statement to the rest of the world about making it, no matter the insurmountable odds. From shackles to chains”, Mario adds.

Words — Danielle Bowler (@dannibowler)
Photographer and Videographer — Mario Ogle (@marioogle)
Talent — Keegan Steenkamp (@keegansteenkamp)

TWOBOP.COM