TRANSFORM: ‘The Trinity Initiative and the Digitalisation Dynamic’

FESCH.TV INFORMIERT:

Led by Marc-André Kamel, Global Head of the Retail practice and leading member of Bain’s Full Potential Transformation practice, joined by Mauro Anastasi, Partner, Bain & Company Italy and Jack MacGowan, Director, Castlepole Consulting.

A key follow-up to the Trinity White Paper written by Mauro and Jack and published earlier this year in association with The Moodie Davitt Report. Among other findings, it said that travel retailers needed to embrace digitalisation (CRM, data-enabled commercial decision making, omnichannel focus etc.) to a much greater degree, all customised for travel retail.

Marc-André will double click on this, see what it means in practice and how such a vision can be reached. He will also cite an example of how one leading global domestic retailer has achieved this.