The You Tour – Pernille Lund & Jonathan Fjord, 2021

FESCH.TV INFORMIERT:

Among people of colour and black skin the skin cancer melanoma tends to be diagnosed at a later stage and, as a result, have a worse prognosis with a survival rate of 65% vs. 91% in white people.

To raise awareness about melanoma, we created the campaign The You Tour – a collaboration between 21Grams and Lonely Planet. Inspired by the black travel movement and the target group traveling like never before, we reframed the body as a landscape of must-see places to make them explore their bodies and become aware of the signs of melanoma and get diagnosed earlier.