The Secret Sauce to Driving Direct Bookings via Your Hotel’s Website
At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of products and services to keep up with ever-evolving consumer expectations. The challenges are especially acute in eCommerce as hotels confront major shifts in travel from business to leisure, the ongoing struggle to gain direct bookings, and the ability to target new types of guests in a competitive market with evolving stay preferences.
With advanced personalization and merchandising of the hotel shopping experience, hoteliers can target specific offers to website visitors based on their preferences and behavior. By implementing the right digital tools and tactics, hoteliers can quickly position themselves to drive guest engagement, loyalty, and profitable revenue growth via their direct booking channel.
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