The Red Thread Caaign – FESCH.TV

FESCH.TV INFORMIERT:

Link to Brief set by Do The Green Thing:

Challenge:
Develop a campaign that not only raises awareness of the polluting effects of the fashion industry, but also drives change.

Insight:
People feel like sustainable fashion is complex, unaffordable, and more often than not, beige.

Opportunity:
Mending suggests a different way of relating to our clothes. Moving away from disposability culture towards becoming an active participant in the longevity of our material objects. However, it often goes overlooked in the sustainable fashion discourse.