The MINI Vision Urbanaut – Wanderlust

FESCH.TV INFORMIERT:

The “driving moment” represents the joy of being on the road. Wanderlust is the allure of unwinding while you travel, exploring and seeking out new experiences and impressions – in the city, but also beyond urban areas, feeling (temporarily) at home wherever you find yourself.

As Oliver Heilmer, head of MINI design, flips through his sketch book, his drawings take on a life of their own. the MINI Vision Urbanaut is designed to accentuate the journey, whether being driven or taking control yourself. as you wander, passengers discover all possible and impossible places along the way.

Client: BMW Group, Munich, Germany

Head of Mini Design: Oliver Heilmer
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti

Design: Aixsponza, Munich, Germany

ProjectTeam @Aix for „Wanderlust“:

Creative Director: Christian Tyroller
Producer: Julian Fischer
Art Director: Dominik Högn, Stefan Voigt
3D Artists: Yannik Wenk, Matthias Zabiegly
Illustrations: Paul Grabowski, Laila Petersen
Music / SFX: Michael Fakesch, designingsounds