The #ArtandScience of #EotionalEngageent _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ – FESCH.TV

FESCH.TV INFORMIERT:

Fun fact Neuroimaging shows that when evaluating #brands, #consumers primarily use #emotions rather than #factualinformation. This is as true for #brandcreatedcontent as it is for #traditionaladvertisingspots and #banners.

We can see the power of #emotionalcontent at work in #marketing that went viral. #Nike’s What Are Girls Made of?, and #Apple’s Misunderstood campaigns both spring to mind.
But we’ve also seen how #emotionalcontent can go terribly awry. For #contentcreators, using #emotion can be an incredibly powerful #engagementtactic, but we must use it artfully. Let’s explore the #scienceofemotion and how we can use it in an #empathetic way to create more #meaningfulcontent.

#Scienceofemotion
#Emotionalengagement is affected by scientific principles that directly impact #contentcreation. Here are four key areas:
● #Design
● #Color
● #Images
● #Branding

#Design
#Designs often fall into #patterns of sameness around the latest #trends. However, #designs that evoke the greatest #emotionalresponse tend to involve something out of the norm. Elements of surprise can prevent your #content from being filtered out by Broca’s area in the brain.
Additionally, introducing schema incongruity – information conflicting with an established schema – has the potential to #increaseinterest, #memorability, and #persuasiveness in consumers.

#Color
#Color can have a powerful impact on a #viewer’s #emotionalresponse. Studies show #visuals in color can increase people’s #willingness to read a piece of #content by 80%. Using specific colors can have a significant #impact on #mood; for example, red evokes #strongemotions, while yellow can foster #happyfeelings, and blue create a #calm, #trustworthyatmosphere.
#CocaCola consistently uses red as its #brand color. Red not only evokes a #strongemotionalresponse, it cultivates a #positive, #friendlyenergy that makes #consumers want to participate.

#Images
A large body of #research confirms the #emotionalpower of #visuals — #VisualTeachingAlliance quotes David Hyerle’s field guide that says 90% of all information transmitted to the brain is #visual. Images also #evoke #emotionalresponses. For example, photos of people have been shown to #increaseempathy, and photos of babies tend to be more engaging than other types of #imagery.
In one case study, a South African financial institution sent 50,000 #directmail pieces featuring an #image of a person. In some, the person was the same gender as the #recipient; in other cases, the person in the #photo was the opposite gender. For #malecustomers, using a #photo of a female in the #offerletter significantly #increasedresponse; the effect had about as much impact as if the bank offered a drop in the interest rate by 4.5 percentage points.

#Artofemotion
Knowing the science that impacts our #audience’s #emotionalresponse is useful. However, it takes an #artful approach to turn this science into #impactful, #engagingcontent. It’s all too easy for #brands to misuse psychological levers in an attempt to make an #impact on #viewers or #readers.
As #contentcreators, how do we walk the line between good #emotionalengagement and #audiencemanipulation? It takes empathy, continuous refinement, and above all, a relevant story.
1. Start with your #audience’s #motivation
2. Inspire #trust with a #believablestory
3. Invite people to #activelyparticipate
4. Create a full #emotionalarc
5. Use #data to #optimize your approach

Globally Recognized #DigitalMarketingCertifications:
….
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: ….
For Course Details: ….
——————————————————————————————————-
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp