SUSTAIN – D&AD x IBM Newblood Subission – FESCH.TV

FESCH.TV INFORMIERT:

ART DIRECTION, UX RESEARCH, UI DESIGN, BRANDING – Mark Suan

„82% of the clothing pieces in the average wardrobe have not been worn in the last 12 months. Despite this, Fast Fashion has ushered in a culture of hyper-consumption which drives up to 10% of Greenhouse Gas Emissions. We cannot keep filling our wardrobes even more if it means filling atmosphere with carbon emissions.

So how might we leverage our existing wardrobes & extend the lifespan of our world?

Introducing Sustain- a Second Hand Marketplace integration to track every garment’s unique recirculation & ownership journey & update the garment’s Carbon Displacement Impact Score publicly on to the IBM Blockchain. This will encourage consumers to participate in secondhand circular marketplaces & take note of the amount of CO2 they displace through second hand purchases.“