Stoke Travel Rebrand

FESCH.TV INFORMIERT:

Mid pandemic (and mid depression slump), The Stoke Travel Co. came to me with their ideas for a brand redesign and needed a hand to guide their repositioning,

After working with the team as their photographer across 2 seasons in pre-pandemic times, I had a few ideas about how we might shake up the space.

Together we worked on a brand new visual identity for the biz, spending ungodly amount of hours on Pinterest, and stalking other travel companies, to create a whole new suite of visual identity docs and guidelines. This was coupled with a curated set of existing visual media that would suit the transition period between the rebrand and the summer travel season in Europe starting up again where we will be able to work on creating a whole new set of kickass media.

Visual identities are imperative to the travel industry. Images (and video) are pervasive and passive in shaping the way people view the world(s) around them and the companies they choose to invest their time and money with. We wanted this new look to encapsulate that quintessential moment — the memory you keep filed away for when you’re bored and probably middle-aged at a desk job that makes you wanna daydream about that one amazing summer you had in Europe.

The idea boils down simply to squeezing as many experiences, connections, learning and fun into every waking moment that travellers have with the Stoke team. And, at this point in time, I think we can all agree that taking travel for granted won’t be on our bucket lists any time soon �