Sports Direct Manchester Arndale store – designed by The One Off – FESCH.TV

Sports Direct Manchester Arndale store – designed by The One Off & FESCH.TV:

Following the launch of Sports Direct’s London and Birmingham flagship stores, the sports retailer continued its longstanding partnership with The One Off to design and launch its most elevated concept yet, in a city home to some of the largest sporting clubs and events in the world. The Manchester Arndale store includes five floors of sport, leisure, e-sports and fashion, comprising Sports Direct, USC, Game and Belong across 47,000sq ft of retail.

As well as introducing several new interactive experiences we focussed heavily on key components which will ultimately make shopping more convenient, innovative, and exciting for customers. An elevated Running destination provides a truly consumer-centric approach, guiding customers to the right products for them. With the challenging nature of the architecture, we developed high-level digital signage, maps and a bespoke webapp to help customers navigate the store.

More work here: