SPECIAL SESSION: #CHANGEDESTINY

FESCH.TV INFORMIERT:

This powerful session will explore how one of the world’s most powerful skincare brands has sought meaningful ways to connect with its consumers in a fast-changing world while staying true to the brand purpose #CHANGEDESTINY—Skin, Life and Planet. Markus Strobel will argue that the pandemic has set the bar higher for storytelling and authenticity – both key to resonating with the contemporary consumer. The crisis has also prompted a tremendously rapid evolution of retail formats. How is that transformation playing out and what are its repercussions for travel retail? And why does Environmental, Social, and Corporate Governance matter more than ever.

Markus Strobel, President, P&G Global Skin & Personal Care