Smart Tourism Management in Nijmegen, Netherlands

FESCH.TV INFORMIERT:

Located in the east of the Netherlands, Nijmegen used state-of-the-art smart technology to monitor visitor influx during COVID-19, applying statistics to put in place necessary services that ensured that there was a good balance between the local community and tourist needs.

This quick access to data proved invaluable when it came to monitoring tourism footfall during COVID-19. Their data monitors kept an eye on visitor numbers when lockdown was eased, and therefore local authorities knew if visitors, businesses and outdoor spaces were able to keep a respectable distance. Tourism businesses in the city have always played a central role in data gathering and so they were able to adapt quickly, supplying data three times a day to local authorities regarding visitor numbers and impacts, proving crucial for tourism management during COVID-19.

Tartu is Visit Estonia’s second city, one with Hanseatic heritage and an ancient university at its heart. Known to many as the intellectual and cultural cradle of Estonia, it is definitely smart, it even has the smart word written into its brand name, „Tark Tartu” – meaning smart Tartu. It is also young, with a third of the population being under 30 and one in five citizens at university in the city. Read more about their achievements and how the techies are transforming tourism in our article on Smart Tourism: www.glpfilms.com/smart-tourism

See more of the Green Destinations‘ Story Award Winners at www.glpfilms.com/green-destinations.

GLP Films
Founded in 2008, GLP Films is the only full-service, award-winning content marketing agency that specializes in quality storytelling and strategic distribution campaigns to support sustainable tourism. GLP specializes in digital content strategy, award-winning authentic storytelling, brand development, stakeholder development and media distribution campaigns. We work with top-tier destinations, media, operators, airlines, hotels and travel brands to develop creative solutions focused on delivering the best ROI in digital consumer and trade content marketing. GLP is the only 3x winner of the #1 Adventure Travel Film and 2x winner of Travel Weekly’s Magellan Award for Best Marketing Video. We have produced over 200 critically acclaimed digital content (videos to short films) and distribution campaigns for top-tier global brands and media, including Visit California, Maine Tourism, Mexico Tourism, Indonesia Tourism, Georgia Tourism, National Geographic, Travel + Leisure, and many more. Visit glpfilms.com for more information.

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