Ray-Ban – You’re On | LAFF22 Fashion Fil – FESCH.TV

FESCH.TV INFORMIERT:

LAFF 2022 SUBMISSION: Iacopo Carapelli, Italy, Campaign

Ray-Ban – You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, this campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban – You’re On, we challenge the perception that as a species we have become static and complacent – happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours.

A cultural initiative by kulturspace.com, LAFFF advocates for an open, creative and inclusive society. Submit at lafashionfilmfest.com/submit