ORB | Talent Management Strategy

FESCH.TV INFORMIERT:

The premise of this project was to create a fictitious business, synthesize its strategy, and then pair it with a human resource strategy that not only aligns but also elevates the business premise. The tangible scope includes an extensive Talent Management Strategic Plan, an onboarding video for new employees, as well as a compact pitch presentation that introduces and highlights our proposed strategy to the prospective business leadership.

Being presented with a clean slate, it was important for us to conceptualize a business that speaks to a cause and thrives within modern-day society. This is how ORB was born. ORB is a London-based, sustainable, high-end fashion startup that provides a truly zero-waste clothing solution to the consumer. Through secondary research, we were able to analyze its external and internal environment, determine what our employment needs are, derive its strategy, and evaluate its execution capabilities.

After establishing a rock-solid base anchored in research, we shifted our focus to the human resource department. Over the course of three months, we tackled the five fundamental pillars of HR: workforce structure, recruitment and selection, training and development, performance management, and employee benefits and rights. Throughout each phase, we identified areas of research and determined applicable content we deemed necessary. As this project was delivered through a flipped classroom model, we taught ourselves over 30 different tools and frameworks to analyze and assess the company in order to create the one formula that maximizes employee potential by strategically identifying and accommodating their role within the greater system.

Progressively throughout the semester, we were able to comprehensively understand and defend the fundamental role of the personnel department in any organization. By applying theoretical aspects to a real-world example, we uncovered just how influential strategic human resource policies and systems are on the overall company success. A company’s corporate culture can make or break its competitive advantage. By pitching our strategy to 5 human resource professionals in the industry, we were able to lift this project beyond the classroom and make it industry-relevant.

Project produced by Tekla Khantadze and Sophie Schönbach, Business of Art + Design ’22