Open Data Hub Day 2022 – Marco Pappalardo – Dolomiti Superki – Optimize and automate destination communication by sharing data

FESCH.TV INFORMIERT:

Dolomiti Superski is one of the biggest skiresorts in the world with 450 lift facilities and 1200 KM of slopes and 16 skiresorts.

Since many years Dolomiti Superski is a data provider for their stakeholders and other partners. The decision to become a data provider was taken for 2 simple reasons: first the automatization of certain processes, second the increase of brand awareness.

In order to expand our brand awareness, especially on the international market, we decided to become a data provider and to share our data with partners and stakeholders, such as websites of the single ski resorts, booking platforms, travel agencies, and so on.

By sharing data like, open lifts, slopes, skipass prices, webcam and other relevant info regarding our destination, we allow our partners to promote our destination in a much better and more professional way than before. On the otherhandside we managed to increase from year the quality of the data we provide and so also the number of clients to whom we provide data to.

In return there has been an increase of the traffic on our website, dolomitisuperski.com, especially regarding the traffic that arrived directly from other websites, where we shared the data.