Online Sales.mp4

FESCH.TV INFORMIERT:

The first World Wide Web server and browser, created by Tim Berners-Lee in 1989, opened for commercial use in 1991. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape’s SSL v2 encryption standard for secure data transfer, and Intershop’s first online shopping system. The first secure retail transaction over the Web was either by NetMarket or Internet Shopping Network in 1994. Immediately after, Amazon launched its online shopping site in 1995, and eBay was also introduced in 1995. Alibaba’s sites Taobao and Tmall were launched in 2003 and 2008, respectively. Retailers are increasingly selling goods and services prior to availability through „retail“ for testing, building, and managing demand.

Customer buying behavior in a digital environment
The marketing around the digital environment, customer’s buying behavior may not be influenced and controlled by the brand and firm when they make a buying decision that might concern the interactions with a search engine, recommendations, online reviews, and other information.

Subsequently, risk and trust are two important factors affecting people’s behavior in digital environments. Customers consider switching between e-channels because they are mainly influenced by the comparison with offline shopping, involving growth of security, financial and performance risks In other words, a customer shopping online may receive more risk than people shopping in stores.

Product selection
Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine. Once a particular product has been found on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and adjust quantities, like filling a physical shopping cart or basket in a conventional store.

Payment
Online shoppers commonly use a credit card or a PayPal account in order to make payments. However, some systems enable users to create accounts and pay by alternative means, such as:

Billing to mobile phones and landlines
Bitcoin or other cryptocurrencies
Cash on delivery (C.O.D.)
Cheque/ Check
Debit card
Direct debit in some countries
Electronic money of various types
Gift cards
Invoice, especially popular in some markets/countries, such as Switzerland
Postal money order
Wire transfer/delivery on payment

Design
Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Business organizations seek to offer online shopping not only because it is of much lower cost compared to bricks and mortar stores, but also because it offers access to a worldwide market, increases customer value, and builds sustainable capabilities.

Advantages
Convenience
Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home. Other establishments such as Internet cafes, community centers, and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel or commuting and costs such as gas, parking, or bus tickets, and must usually take place during business hours. Delivery was always a problem that affected the convenience of online shopping. Additionally, the online shopping industry has not only involved the concept of providing convenience for customers but has also improved perceptions of social inclusion. Another advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores). Search engines, online price comparison services, and discovery shopping engines can be used to look up sellers of a particular product or service. Shipping costs (if applicable) reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.

Disadvantages
Fraud and security concerns
Given the lack of ability to inspect the merchandise before purchase, consumers are at higher risk of fraud than in face-to-face transactions. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase. However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront.