Now Future – Levi’s x Rifò – FESCH.TV

FESCH.TV INFORMIERT:

Vesper Milano for Levi Strauss & Co. & Rifò Lab

The world we live in today is constantly changing.
This doesn’t only mean the climate, but rather the way we deal with ourselves and our environment. Identification with values such as „sustainability“ and „awareness“ have increasingly come to the fore. Young people with a strong affinity for digital communication are less interested in owning something than in sharing it with others. Starting with knowledge, culture, music – all the way to fashion. They all dream of a world in which luxury doesn’t mean ownership, but rather sharing and re-purposing. We want to reach out to this young audience with the message: think differently and act now.

The NOW FUTURE is the name of the last Levi’s x Rifò campaign.
The campaign that points to immediate action. Here and now.

Levi’s and Rifò, a young Italian company that produces high quality garments and accessories made with regenerated textile fibers, come together for a long-term collaboration, sharing the values they believe in.