NOT_HOT_LAB brand design – FESCH.TV
FESCH.TV INFORMIERT:
Design school exercise, Team project
What criteria does our society follow to decide what’s trendy, beautiful, or fashionable? For our experimental branding project, we made up a fashion brand named NOT_HOT_LAB and developed this promotional video… A collection of ugly, bizarre imagery, exploring a different approach to design and marketing influenced by trap and TikTok culture.
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