Neian Marcus Sring 2022 MEN’S DESIGNER – FESCH.TV

FESCH.TV INFORMIERT:

Neiman Marcus launches Spring 2022 Campaign: Looking Forward, Forward Looking. The campaign theme, Looking Forward, Forward Looking, inspires customers to embrace tomorrow’s opportunities, the future of style and transformation of seasons. The campaign taps into the current cultural mindset, where customers are more than ever anticipating the joy of exploring and participating in all the new possibilities of spring.
In the spirit of discovery, Neiman Marcus kicks off its spring campaign storytelling with The Art of Fashion® men’s and women’s videos. Shot in the otherworldly Mojave Desert on the idyllic Bristol Lake, the setting served as the perfect backdrop, with its crystal-clear water and dry sandy flats, to showcase the next wave of designer looks. Each video articulates the theme of looking forward through a futuristic lens. Directed by the Neiman Marcus in-house team, The Art of Fashion videos juxtapose flowing silver materials depicting a sense of progress and mirror backgrounds evoking angles of discovery, against the dry scenery to evoke a decidedly modern mood.