Mucinex Sickwear Case Study – FESCH.TV

FESCH.TV INFORMIERT:

Introducing the Art & Science of feeling better. Expanding Mucinex from OTC medicine to Health & Wellness with first-of-its-kind shoppable Livestream.

We created Sickwear – a capsule collection designed so that every feature helps you to feel better during cold & flu.

Made in collaboration with fashion designers Steven Alan and The Great Eros’ Christina Viviani, Sickwear is a unisex collection anchored in classic silhouettes but infused with innovations like antimicrobial fabrics, tissue pockets, aromatherapy sleeves, pillow hoodies, and retractable eye masks, all made with sustainable materials.