#MswenkoChallenge – The streets have a new look – FESCH.TV

FESCH.TV INFORMIERT:

To launch the new locally produced, named and styled Ltd. Edition Polo Vivo Mswenko, a car designed for young South Africans to take on the streets, we took inspiration from the car’s design and made it ours with a campaign dedicated to the streets of SA. We collaborated with SA’s top street artist and fashion designer – Yay Abe and GALXBOY, and invited them to make Mswenko theirs. To drive local creativity forward, we created the #MswenkoChallenge and invited Mzansi to make Mswenko theirs in a crowd-sourced campaign for the
youth, by the youth. They took their shot, and the #MswenkoChallenge unearthed a whole new community of creatives who not only eats, sleeps and breaths Mswenko, but now drives Mswenko.