Maxmat – Make It Real

FESCH.TV INFORMIERT:

Another Maxmat project that I got the pleasure to direct together with Guilherme Afonso, produced by Nebula Studios.

A soon-to-be-parents couple standing somewhere throw a coin making a wish – triggering a new project alert for Max and Mat inside the hidden factory! Efficient and adventurous as ever, they rush out testing and preparing the products needed for the task – Lighting, Garden and Power tools – ending up pulling the lever that brings us back to reality, where our couple is happily inside the Maxmat store, with everything they need for the future!

Apart from the 3D production, this was another great opportunity to direct on the live set. Everything needed to be precise to work out nicely in the vfx shots such as the one where we travel from inside the mirror.

Full Credits:
Client: Maxmat
Agency: Lola Norma Jean

Executive Producer: João Marcos Marchante
Production Director: Liliana Ramires
Account: Ana Fino
Project Management: Ana Fino, Guilherme Afonso
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
DOP: Manuel Pinho Braga
Art Director: Carla Brazão

Concept Art: Diogo Rodrigues
Cg Supervisor / 3D Lead: Miguel Madaíl de Freitas
3D Animation: André Nunes, Rik Goddard, Sérgio Dias, Sofia Bernardo, Miguel Madaíl de Freitas
Rigging: António Coquito, Miguel Madaíl de Freitas
Modeling: Afonso Amaro, Diogo Rodrigues, João Jacinto
Simulations: Afonso Amaro, Miguel Madaíl de Freitas
Edit / Compositing / Grading: Guilherme Afonso, Miguel Madaíl de Freitas
Sound Design: Som de Lisboa
Voices: Dalila Carmo, Rui Paulo, Augusto Seabra