Many More Moents | the stories of clothing – FESCH.TV

FESCH.TV INFORMIERT:

This series of videos compiled together is a part of a digital marketing campaign for Restoration Closet called ‘Many More Moments: the stories of clothing’.

Restoration Closet is a clothing repair and alterations business with the mission to deconstruct the deep-seated issues that drive the fast fashion industry. It challenges the psychological beliefs behind how and why we shop. Restoration Closet offers an accessible alternative to the unsustainable culture feeding the fast fashion industry by creating a lasting trend of buying once, buying right, and buying with love.

The Many More Moments campaign created for Restoration Closet tells the stories behind clothing with the purpose of advocating for Restoration Closet’s mission. The stories of clothing is an uplifting narrative as opposed to one which uses guilt and shame to change behaviours towards fast fashion. These stories capture the unifying spirit of the moment and stand the test of time in our memories and imaginations. This campaign and these garments are rooted in lives gone by and act as a way of wearing history to turn the past into the present, even the future. Many More Moments flaunts the imaginative transformations undertaken by Restoration Closet and romanticises the evolving narrative that these unique pieces of history can have, liberating these garments from the trend cycle.