L’ORÉAL x TRIPADVISOR UK
FESCH.TV INFORMIERT:
Beauty To Go UK
L’Oréal Travel Retail Europe and Tripadvisor have joined forces to launch a disruptive O+O engagement model, ‘Beauty to Go’. The partnership targets UK travelers who can access a selection of multi-brand L’Oréal Travel Retail best-sellers. They are then redirected on the Reserve & Collect option on DUFRY retailer’s site, or buy at the airport.
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