L’Oreal: Maison Margiela (2023 HG) – FESCH.TV

L’Oreal: Maison Margiela (2023 HG) & FESCH.TV:

BACKGROUND + KEY OBJECTIVE: Our objective was to launch a luxury pop-up retail experience that raised awareness and built brand equity for the new fragrance range Replica by luxury French fashion house Maison Margiela.

SOLUTION: Our objective was to create an experience that would build a strong emotional connection between our audience and the new Replica fragrance. Using the insight that scent has the power to evoke memories. We opened the doors and welcomed the public to Replica House of Memories. A stunning, multisensorial experience celebrating the unique and personal memories of every. single. visitor.

RESULTS:
Over 25m reach through influencer and retail
1m organic TikTok impressions
2 Sold out events in London & Manchester across 15 days
Over 2000 memory boxes created

AWARDS:
GOLD Institute of Promotional Marketing (IPM) Best Brand Experience
GOLD IPM for Fashion & Beauty Category