L’Oréal Immersive Event – Case Study – FESCH.TV

L’Oréal Immersive Event – Case Study & FESCH.TV:

For the launch of a new haircare product range called ‘Absolut Repair Molecular’, L’Oréal Professionnel Paris organised an ambitious wrap-around event for key press and influencers. We were brought on to work on the animated content for the event – projection-mapped in immersive art gallery Frameless London.

Initially the audience are brought through the entrance of the venue, past a range of LED screens mapped around two escalators, a foyer, mezzanine and lobby. This content was kept bold and graphic, with a black and white colour palette and key brand logos to own the event.

Once inside, viewers could visit two gallery spaces. Gallery 1 showcased a 114-year timeline with imagery from L’Oréal’s archives displayed across floating translucent projection panels, before unveiling the latest technology and testimonials that support today’s product launch.

The second gallery space was a full 360º immersive projection onto four walls and the floor. This edit was led by the music and theatricality of the space, with hi-tech grids and maps juxtaposed against fluid textures and high-key fashion shoot footage.

The overall event brought to life the innovation, technology and style that underpins L’Oréal as a brand and Absolut Repair Molecular as a product range. Social media content captured on the night rippled out across hashtags, influencer profiles and official brand pages, with a reach of over 20 million views.

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