Local Style: 5 Ways Innovation Can Proote Local Fashion Businesses – FESCH.TV

FESCH.TV INFORMIERT:

One of the most interesting phenomena created by the Covid-19 pandemic has been the transition to local consumption. Research finds that more than 80% of shoppers are willing to spend more to support local businesses due to various reasons that include the desire to fuel the local economy, feel connected to their community, and more. Specifically in the shopping arena, reports from McKinsey and other industry leaders show that consumers’ choice to support local brands goes as far as impacting store locations.

Helping the community is a noble cause indeed, and one that fashion and retail technology should support. How? Let us count the ways.