LOADING002 – FESCH.TV

FESCH.TV INFORMIERT:

A short film produced by Loading…system using a mix of Super8 & digital footage to celebrate the launch of our new collection.

“Almost the entire global population (99%) breathes air that exceeds WHO air quality limits” (WHO, April 2022)

From all of the global environmental issues that are threatening human life today, pollution for sure is a scary one. We might feel powerless at times, but always remember: there are things you can do.

Over the last 2 years we’ve been following the work of local activism groups in Xixón, supporting their fight and documenting their journey towards reducing the pollution in the city.

Our 002 collection has been heavily inspired by the polluted scenery in the city and it explores the visual concept of pollution. With this product, we aim to bring attention to the issue and inspire people to take action.

We are not a clothing brand, but we believe in fashion as a way to engage an audience into activism.

Profits from this collection will be reinvested in continuing to support these local groups through marketing activism projects.