#Livestreaing #Tis Every #ContentMarketer Needs to Hear Fro #ExertHosts _ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

How many times a day does your phone ding to #notify you someone is “l#ive?” As I sat down to #write this #article, I found myself struggling to resist the siren of six #livestream #notifications.
#Datascience. #Goatfarming. #Cybersecuritytrends. #Parentinggirls. #Fastgrowthcompanies. #CreatingbetterPowerPointslides. There’s a #livestream for everything that #interests me (and probably everything that #interests you, too).
#Livestreaming isn’t a new #technique, but it’s #experiencing a #surge in popularity.
What’s behind the #surge?
It’s easy to understand why the #streaming of #livevideo is now like a flood. #Livestreams are relatively #inexpensive and easy to #produce. The tap of a button on a #mobiledevice is all it takes to go #live on #multipleplatforms at once.
Among its #biggestbenefits are the #humanconnections enabled, requiring relatively few #newskills required. As we all #participated in or #led more #videocalls during the #pandemic, our #comfort level in front of a #camera has risen.
The #pandemic changed #livestreamscourse
Before the#COVID19 #pandemic drove many people to #workfromhome, #livestreaming often occurred as an add-on to in-person #events. And it often came with a #highproductionvalue.
A #LouisVuitton #Livestream #presentation of a collection at the Louvre #attractedthousandsofviewers. A #LinkedInLive with #Marketerstalkshow on the expo hall floor of #ContentMarketingWorld gave those who couldn’t enjoy the #content in person a peek at what they were missing.
But during the #pandemic, #livestreaming became the source of #personalconnection and #interaction with #audiences – without all the #highproduction fuss.
Standing out takes #strategicthinking
The #downstream effect of all this #creative #livestreaming activity: The #competition for #attention is fierce. But #marketers still can stand out in the #stream with the right #strategy.
Dorie Clark, #strategyconsultant and #executivecoach who teaches at Duke University’s #FuquaSchoolofBusiness host a popular show called Better for Newsweek on #LinkedInLive.
Dorie’s professorial experience helped her set an effortlessly #educational yet #conversationaltone for the #interviews with #businessleaders on topics that help #entrepreneurs and #otherprofessionals #boost their #skills.

Let it flow on more than one #platform
Christoph Trappe, author of Going Live: #Livestream Your #Podcast to #ReachMorePeople, turned his #BusinessStorytellingPodcast into a #Livestream and goes live several times per week on #multiplechannels.
He believes #livestreaming is “way more authentic” than #scriptedvideo and #advisesstreamers to keep things #candid and #conversational. “If you’re going to read a script on the #livestream, just #email it to me,” he jokes.
Initially, #Twitter performed best for Christoph, leading to hundreds (and sometimes thousands) of #views per episode. But when he added #AmazonLive to the mix he started routinely seeing 1,000 to 4,000 #viewers per #livestream episode.

Globally Recognized #DigitalMarketingCertifications:
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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