Lidl – Lingerie Worth Showing Off – FESCH.TV

FESCH.TV INFORMIERT:

Idea
To Launch Lidl’s new Lingerie line and encourage men to see it as a potential gift for valentines day, we decided to show them just how good the budget underwear could look… But just not at a time or place they would expect. We recruited willing cruel girlfriends who were only too happy to set up their fellas and watch them turn bright red.

Awards
Best Use of Media [ROI or NI] Niche – GOLD: Mediaworks/ Lidl/ Lingerie Worth Showing Off
Best Collaboration between Agency and Media Owner: Digital – GOLD: Mediaworks & Maximum Media/ Lidl/ Lingerie Worth Showing Off

Credits
Shane W. Brennan & Aaron Chalke conceived the idea and produced the video
Creative – Modo
Client – lidl
Media Agency – Mediaworks
Production – Bold Puppy

Coverage
www.irishmirror.ie/news/weird-news/valentines-day-prank-watch-lingerie-clad-5

www.entertainment.ie/trending/watch-lidl-pull-pre-valentines-prank-on-unsuspecting-boyfriends-with-lingerie-clad-model-340788/

www.irishexaminer.com/lifestyle/celebrity/arid-20310307.html