LA CABRA – FESCH.TV

FESCH.TV INFORMIERT:

LA CABRA – PRELUDE TO NEW YORK

Early last spring, we flew to NYC with Esben Piper and other coffee-loving friends, to discover the company’s new hot spot in the Lower East Village. The coffee-and-bakery received hundreds of visitors throughout the day, with lines forming in the Manhattan cold, waiting to grab the first buns emerging from Jared’s oven every morning.

Walking into La Cabra’s world felt exactly like we portrayed in the video. Every detail is thoroughly thought-out to fit this very specific narrative of coffee-making that La Cabra is trying to bring to the world. Esben, the company’s owner, is deeply involved in all aspects surrounding each coffee cup that is served in the store, and in the hundreds of homes where private subscriptors receive monthly shipments of LC’s elite coffee.

The whole circular process, that starts in the high planes of a Colombian family-run farm, all the way to a playlist playing on the Danish-designed speakers of the café, is equally important for enhancing the experience of sipping the black delicacy, which becomes much more than a simple consumption, and is elevated to a ritualistic event, exhorting oneself to be really present in that moment, to feel all that this coffee cup is made of.

It is a philosophy of life that I feel very connected to, as were all the collaborators of this film. Design, music, architecture, fashion, tradition and innovation, even politics and weed (which had just been legalized in NYC that week), all these topics were arrived at, stemming from conversations about coffee.

This is the PRELUDE. The first chapter of an in-the-making series taking us through the world of sustainable coffee-making across the continents. A new culture of care and craft is emerging, and it has perhaps discovered in coffee a great circuit to thrive through.

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Concept & Direction @martinrietti & @gragracias
Producer @lucadobry
DP @pawgissel
AC @bwnnan
Edit @pauluzon
Grading @desarmaleo
Music & SD @b_d_s_______
Post Supervisor @_ambar.mallmann_
Graphic Arts @lafolie8

Featuring
@esbenpiper (La Cabra), @gragracias (Acid Cafe),
@diningwithflynn (Gem) @ian.walla (La Cabra Nyc)
Huge Thanks To All La Cabra Nyc Staff

Special thanks to Chelsie L. Craig, Melanie P. Smith, Pegah Farah, Du-All Camera, Haley from Metropolis Post New York, Gustavo Szulansky, Brenda Punsky, Flynn Mcgarry, Mathias Laustrup