JAMLOS – First day outdoor – 2021 – FESCH.TV

FESCH.TV INFORMIERT:

– Student’s name: Pham Duc Quang
– Course Name: Communication Skills for Fashion Business
– Program: Fashion (Enterprise)
– Sem 2 2021
– Year 2 student at RMIT Vietnam.
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Problem: In August 2021, Jamlos‘ sales promotion campaign for its canvas accessories was diluted, by the huge need for other basic necessities during extended lockdown. Jamlos not only must find a way to stay relevant, but also drive more demand for its products

Solution: First day outdoor

Bags are seen with a long-term value: good preparation for the end of lockdown. While brands familiarize themselves with ‚the new normal‘, Jamlos becomes different in striving for the brighter scenario ahead. By taking advantage of discounts and purchasing Jamlos, customers can bounce back easier. The final communication portfolio goes with the key hook – ‘First day outdoor’ video.