Inside the truck, See2Sea Campaign

FESCH.TV INFORMIERT:

Intermarketing Agency have set a brief to design the concept for a product launch. The product needs to have sustainability credentials as its essence. 
The Brief : The climate change & sustainability crisis is one of the most important issues of our generation.
Both brands and consumers have a responsibility
to play their part and make the changes that are necessary to ensure the long term health of the planet.
At IMA we are constantly striving to work in an ethical and responsible way across all clients and sectors. We therefore would like to see how you would approach a brief with sustainability at its core.
Chose any sustainable product from a sector that interests you and create a retail launch campaign that educates and inspires the consumer to purchase the product and make changes in their life to live more sustainably.

So I selected a sustainable company called See2Sea and created a campaign idea. The campaign is to travel around UK’s coasts and explain the sea pollution and what the company is trying to overcome this with their product. And it was a team work and competitive . Amount 30 teams We got selected as the final winners.