How To #SetContentMarketingGoals That Matter To #BusinessLeaders_ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

#Content #Marketinggoals #Business

Have you ever heard a #salesleader or #businessexec disparage #contentmarketing as “arts and crafts” or wonder about its #businessvalue? You aren’t the first.
The myth that #contentmarketing is some nebulous, feel-good, unmeasured thing gets told all too often.
But why?
The #business purpose of #contentmarketing is literally written into its DEFINITION:

HOW TO ALIGN #CONTENTMARKETING AND #BUSINESSGOALS
Instead of setting something like #brandawareness as the #goal, think of it as one step toward a #businessgoal.
And what’s the #businessgoal of #contentmarketing? To #driveprofitableaction.
What counts as a #profitableaction? Let’s explore.
To be useful (and measurable), #contentmarketinggoals must be specific – and match a meaningful #businessgoal your #company is working toward.
#Businesses care about three things:
#Sales
#Savings
#Customerloyalty, #retention, and #crosssales
Choose #goals that support one of those three things and you should have no problem #communicating how #contentmarketing contributed to the #businessgoals.
Here are several #business-related possibilities to consider when setting your #contentmarketinggoals.

#SUBSCRIBERS
WHEN IT #MAKESSENSE: Make a #subscriberrelatedgoal when your #business wants to penetrate a #newmarket, #compete with a #highprofilemarketleader or BEGIN THE #CONTENTMARKETING JOURNEY.
#PROFITABLEACTIONS TO TRACK: Measure #progress by the number of #subscribers to an #ownedchannel
#LEADSGREATCONTENT can encourage #consumers to become prospects by #signingup for a #demo, #registering for an #event, or #requestingaccess to a resource center. (In some #organizations, a #lead could be defined as a #contact.) Unlike #subscribers, #leads provide more than an #emailaddress. They #trade more information about themselves because they see value in the #CONTENTOFFER.
CAVEAT: Some #leads don’t really #lead. These #contacts might have wanted the piece of #content, but they may not want to hear from your #brand again or aren’t that interested in your #productorservice now. Consider getting this not-really #leads to #OPTIN as #subscribers because they may become #morevaluable over time.
When it #makessense: Focus on #learelatedgoals if your #business sees #contentmarketing as a #tool for the #SALESTEAM – to help find or #qualify new prospects or to help nurture #leads through the funnel.
#PROFITABLEACTIONS TO TRACK: Measure #content’s impact with form and #LANDINGPAGE #conversionrates, #downloads, and percentage of #marketingandsalesqualifiedleads.
#CUSTOMERSUPPORTANDLOYALTY
Though many think of #contentmarketing as a top-of-the-funnel play, #content can work to reinforce the #customersdecision after the #sale. HOW-TO AND #ACTIVATIONCONTENT can help make sure the #customer gets #value from the #purchase – and is likely to #buyagain.

When it makes sense: Focus on #CUSTOMERSUPPORTCONTENT when reducing #supportcosts is a priority (i.e., high volumes of support calls), when the #business struggles to secure repeat #business, or when #upsellingproductoptions and #addons is a #priority.
#Profitableactions to track: Measure the #impact by the #percentage of #existingcustomers who #consumecontent, #reduction in the number of #supportcalls, number of #repeatcustomers, #revenue from upselling, #customerretentionrate, #changeinchurnrate.

Globally Recognized #DigitalMarketingCertifications:
….
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: ….
For Course Details: ….
——————————————————————————————————-
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp