How to #GenerateLeads With #ContentMarketing_ _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ – FESCH.TV

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How to #GenerateLeads With #ContentMarketing? | INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™
#Contentmarketing #marketing
If you’re looking for one of the best ways to #generateleads for your #organization, look no further than #contentmarketing.

#DemandMetric revealed that #contentmarketing #generates 3 times as many #leads as #traditionalmarketing. And costs 62% less.

#Contentmarketing generates 3X as many leads as #traditionalmarketing.

I’m going to show you 5 effective ways you can start #implementing today to #generateleads with #contentmarketing.

Step 1: Create a #buyerpersona
Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your #resources on a #lead that’s unlikely to be your #customer.

Therefore, when I talk about #generatingleads, I mean #generating the right #leads. And to do this, you need to specify the type of people you want as your #leads.

Step 2: #Leverage #contentsyndication
Having #valuablecontent on your #company #blog can bring in many #leads for your #business. But what if you have an obscure #blog that nobody reads? Then the great #content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is #contentsyndication.

What is #contentsyndication?

#Contentsyndication is the process of having your #content on third-party sites that are more popular than yours and reach a much bigger #audience.

You get exposure for your #content and the third-party #website gets free #content they can use to satisfy their #audience. When you #syndicate your #content aimed at capturing #leads to a #website with your #idealaudience, it’s a massive opportunity to capture many more #leads.

Step 3: Provide #leadmagnets and #contentupgrades
Nowadays, people are reluctant to share their #contactinformation because their inboxes are already full of junk. To capture that #lead, you have to first provide #value. And that’s the function of #lead magnets. They help to solve a problem for your #audience.

What are the characteristics of #effectivelead magnets?
They #solve an immediate problem for your #audience
They’re short enough to be used immediately
They’re accessible immediately to your #lead
They solve a specific problem

#ContentUpgrades

Another similar concept is the #contentupgrade. #Contentupgrades are pieces of the #content offered to a page visitor that is #relevant to the page #content. Technically, they’re #lead magnets. But They usually #generate even higher #conversions because they’re related to what the visitor is presently reading

Step 4: Improve your #landingpages
When you consider that most single #landingpages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your #landingpages for high #conversion.

Step 5: Use guest #blogging to capture #leads
Guest blogging is a valuable activity to improve #brandawareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts.
You may ask: how can I do that?

The key here is to make your lead magnet #relevant to your #guestpost. You can also #share the #link in the body of your #post where it is #relevant. And depending on the #website you’re writing a #guestpost, you can even add your #content upgrade in the body of your #post.

Globally Recognized #DigitalMarketing #Certifications:
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: ….
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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