How #TikTok has changed the #socialedia gae _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ – FESCH.TV

FESCH.TV INFORMIERT:

#TikTok has been one of the most talked-about #socialmediaapps of recent times and became the topic of conversation for both #good and #bad reasons alike. For those of you living under a rock, #TikTok is a #socialmediaapp that enables its users to# create #shortvideos ranging from lip-syncing to comedies to #talentvideos, etc. Chinese developer, #ByteDance launched the app in 2017 primarily for markets and regions outside of #China. #TikTok is available both on #iOS and #Android. As per the app, ‘Our mission is to inspire creativity and bring joy.’
#TikTok boasts of a whopping 500 million active users worldwide, making it 9th with respect to other #socialnetworksites, such as #LinkedIn, #Snapchat, #Twitter, and #Pinterest. #TikTok had approximately 13.2 million new users in the #UnitedStates alone during Q1 2019, an increase of 181% year-over-year, or 2.8 times the 4.7 million installs it had there in Q1 2018. The #growth of the #app has been accredited largely to #India. An estimated 88.6 million users joined the #app in Q1 19. This was 8.2 times more than the number in Q1 18 and was largely from #Android, with #GooglePlay responsible for almost 99% of downloads.

#TikTok: The Next Big #SocialMediaApp
Since its launch in 2016, the #app has experienced massive #growth. #TikTok, also known as Douyin in China now, was actually launched as A.me back in the year 2016. Douyin had approx. 100 million users, and daily 1 billion video views within only just 1 year of its launch. It was only renamed #TikTok, when it was launched #internationally in September 2017. However, the game for TikTok changed when it acquired the famous video #app called Musical.ly in Dec 2017 and once Musical.ly’s users were completely shifted to #TikTok is when the actual impact of #TikTok began, especially in the #internationalmarket.

TikTok recorded 600 million downloads worldwide, in 2018 and became the fourth #mostdownloadedapp in the world, next to #WhatsApp, #Messenger, and #Facebook. #TikTok became the #mostdownloadedapp throughout the entire year and became popular in the top three #mobilemarkets in the world- #China, #USA and #India.

How #TikTok is evolving an important #marketingtool
Like any #socialmediaapp, #TikTok has become important for #marketing and #brand opportunities. The #app focuses on putting #video first, and hence becomes an important #tool to use especially to cater to the younger #targetaudiences.

One of the major #marketing opportunities on #TikTok comes with influencer #marketing. From #makeup to #fashion, to #tutorials, to #cooking, and to #baking, #TikTok has a large number of #influencers focusing in this space and hence is important for #brands to #target, especially for product placement. Some of these #TikTok #influencers have millions of #followers and that becomes your exact #targetgroup.

Another important aspect of #marketing on this #app is to #create your own channel and post original #content. This will keep the entire control of your #content in your hands, and you can post original #videos the way your #brand wants. However, it is important to ensure the #content is suited to the #tool and is viral.

Conclusion
While the #app is growing massively, there are some speculations that the #growth may die down as it did for vines in the past. However, since vines were only vaguely similar to #TikTok it is impossible to predict. However, we know one thing for sure, despite the controversies and the negative air around the #app, the app will continue to grow and will become more popular in the future. The fact that #influencers, #brands, and celebrities are also now using this #app makes it evident that the #app is here to stay.