How The #FacebookAlgorith #Works + #BestPractices (2021) _ #IIDM ™ (1) – FESCH.TV

FESCH.TV INFORMIERT:

It’s the question with an answer that eludes many of us: why do some #posts go viral with #engagement, while others wither and die off without so much as a few courtesy likes?
The good news is that #Facebook’s #newalgorithm isn’t much of a black box anymore; #Facebook has slowly leaked how exactly it #ranks and #prioritizes #content in #users’ News Feeds.
Here’s how #Facebook’s #algorithm #works in 2021 with four expert tips on how to #increase the lifecycle of your #Facebookcontent.

1. What Is the New #FacebookAlgorithm?
The #Facebookalgorithm #ranks all available #posts that can display on a user’s News Feed based on how likely it is that the user will have a positive #reaction to the #post.
#Facebook now ranks and prioritizes #content posted from friends over #publishers, with a focus on what the #algorithm determines as “#meaningfulinteractions,” with response to #feedback from #individual #users’ surveys also playing a role in what they see, and don’t see.

#Facebook’s #algorithm for ranking #content on your #NewsFeed is based on four factors:
1. The #Inventory of all #posts available to #display
2. #Signals that tell #Facebook what each post is
3.# Predictions on how you will react to each post
4. A #FinalScore assigned to the #content based on all factors considered

2. #Facebook #NewsFeed #Algorithm Changes Since 2018
#MeaningfulInteractions
Since the #data controversy erupted around the #socialnetwork in late 2017, #Facebook has worked to #improve #transparency around how it ranks #content on the #NewsFeed, going public with their “#MeaningfulInteractions” update back in January 2018. In Mark Zuckerberg’s personal #post regarding these changes, he shared that #posts and #news is shared more from groups and friends, making alterations to the way #content is distributed on the #website.
In short, #Facebook called on #brands to #create #highinterestcontent that #followers would feel compelled to actually engage with—#content that deserved space in their busy #NewsFeed.

#Spam and #misleadinginformation penalizes pages

The new #Facebookalgorithm is also better than ever at #recognizing #biasedcontent. In an effort to curb #misleadinghealthclaims, as well as #falselyadvertisedmedicalproducts, they’ve made the #algorithm even better at #detecting #spammy or #clickbaittitles.
#Pages that #share #content #Facebook labels clickbait will find themselves penalized within the #algorithm, resulting in reduced distribution within the #NewsFeed. However, once the offender stops posting this kind of #content, their #posts will no longer be penalized.

3. How the #FacebookAlgorithm #Works in 2021

The goal of #Facebook’s #algorithm is to “show stories that matter to users,” according to Adam Mosseri, VP of #Facebook’s #NewsFeedManagement.
Here are the four #factors that determine if a story is #relevant for a user’s #NewsFeed.

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