H&M Subvertiseent – FESCH.TV

FESCH.TV INFORMIERT:

Our target audience is the millennials, specifically young parents and mothers that have
children below 14 years old. This group of people will be able to understand the feeling of
sending their child for labour and would not want to do so. They are also H&M target
demographic, making them one of the largest demographic to purchase from H&M.
Based on Fashion Transparency Index 2021, the report states that H&M discloses their
company policy and commitments by 89%, indicating that H&M is progressively responding
to the subvertisements. (Fashion Revolution, 2021) H&M declares that they are determined
to become a better company in terms of ethicality and transparency in their business. They
are working towards providing a better working environment for their staff and workers.
(H&M, 2022) Research done by Lara Robertson indicated that H&M have improved their
labour standards since 2016 after they were under the spotlight for engaging in child labour.
(Robertson, 2022) However, not a single child should be working. Children should have the
right to enjoy their childhood and receive a good education. Poverty will continue to exist
with children being uneducated and the eradication of child labour leads to better
development and opportunities for everyone. (Labour, n.d.) We believe that this campaign
will ensure that H&M will continue finding ways to completely eradicate their child labour
practices by the end of the year.