HM-Divided – FESCH.TV

FESCH.TV INFORMIERT:

H&M have recently launched their new initiative “Looop”, where old clothes can be recycled to create new fabric for new clothes. To accompany this, the global fashion brand has released a new commercial, produced by NewLand and directed by Joanna Nordahl, and starring actress and H&M ambassador Maisie Williams.

The commercial is filled with spectacular visual effects and features a segment at the end of the film where the real-life Maisie Williams becomes an avatar of herself. To create this effect Goodbye Kansas Studios scanned the actress and created a fully digital animated avatar version of herself for the commercial.

Maisie’s campaign with H&M launched on April 12th.

Client: H&M
Production Company: New Land
Producer: Johan Persson

Featuring: Maisie Williams
Director (New Land): Joanna Nordahl

Art Director (SWE): Gustaf Holmsten
Art Director (LA): Michael Rigley
VFX Supervisor: Joel Lindman
VFX Supervisor on Set: Rob Andrews
CG Supervisor Support: Hannes Drossel
Executive Producer: Jan Cafourek
Producer: La-Râ Hinckeldeyn
Coordinator: Lena-Carolin Lohfink
Production Assistant: Josefine Jakobsson

Head of Scanning & Scan Supervisor: David Connely
Scan Processing Technician : Ghazal Taghavi
Lead Character Modelling: Daniel Axelsson
Character Modeling and Facial Modelling: Jonas Törnqvist, Anneli Larsson, Sandra Isaksson
Character & Environment Look Development: Brett Sinclair
Groom Artist: Erika Johansson
Glowing Avatar Look Development: Kristian Zarins
Environment Modeling: Richard Vosper-Carey
Lighting Artist: Ivor Ribeiro Da Silva
Rigging TD: Gabija Smalinskaite
Character FX Artist: Ludvig Eliasson
Facial Rigger: Nils Lerin
Layout Lead: Oliver Askew
Layout Artist: Souvik Mitra
Keyframe Animator: Jonathan Skifs
Facial Animator: Goran Milic
FX Artists: Max Öberg
Concept Artist: Till-Valentin Holder
Matte Painter: Calle Granström, Till-Valentin Holder
Compositing Artists: Karl Rydhe, Calle Granström, Martin Borell, Daniel Norlund, Peter Blomstrand, Denys Holovyanko
VFX Editor: Jimmy Zhu, Henrik Klein
Head of Pipeline: Erik Johansson