HERZ APP – FESCH.TV

FESCH.TV INFORMIERT:

HERZ is a niche designer boutique specialising in women’s wear, targeting fashion lovers aged twenty to forty-five.
With the development of fashion diversity, young consumers have become more flexibly minded about trends. They are keen on non- traditional styles. Therefore, HERZ collects niche designer brands from around the world and brings them to consumers.
In collaboration with AUB illustration students HERZ created an embroidered tote-bag in support of Smart Works, a local women’s charity in the U.K. Through Instagram promotion, consumers were encouraged to take an interest in women’s charities and encourage them to participate in the cause.
HERZ actively motivates people to donate designer brand clothes they no longer need. It gives support to smart engineering by re- selling them in shops. Consumers can browse and upload vintage outfit in the app. They can share and get inspired in this community of fashion lovers.