GERMAN ITALIAN FASHION EXPERIENCE 2021

FESCH.TV INFORMIERT:

GERMAN ITALIAN FASHION EXPERIENCE 2021 is a bilateral exchange project for fashion designers from Germany and Italy focusing on sustainability and responsibility. The aim is to support visibility of the Italian fashion industry on the German market and to create first business opportunities in Germany for the participating brands from Italy. Getting to know the German fashion industry and building a new network through individual, informal B2B meetings with retail experts and buyers are at the forefront.

Ten Italian and ten German brands present their signature looks to international experts, in the course of the project. The looks from the current collections (fall/winter 2021) are staged in a virtual showroom and a high-quality fashion film contemporarily. The participating designers will also take part in digital workshops and webinars focusing on sourcing, distribution, brand building and media in Germany.

The GERMAN ITALIAN FASHION EXPERIENCE 2021 combines the support of sustainable and responsible fashion design from Germany and Italy with further coaching measures, and the development of a valuable network within the German fashion market.