GenStrength Logo 1 – FESCH.TV

FESCH.TV INFORMIERT:

A fitness training business logo design. From a pre-existing logo design, it has been redone through Adobe Illustrator alongside individual characters for the brand text allowing for increased manipulation in Adobe After Effects over its animations.
All assets were given 3D properties. The logo was originally designed as a 2D trim path reveal but upon it´s transfer to 3D, something interesting happened with the way it was revealed that made it more interesting. As for the text, the 1st part had opacity animation with a simple increase until it becomes opaque when it is fully displayed after being rotated on its X axis. As for the 2nd part, the same opacity fashion was followed but its rotation executed from its Y axis.